I was shocked at how little money she was making.
It made me wonder:
“How many other people is this happening to?”
Last week I was on Zoom with a student.
She has a skillset worth at least $30,000 per month.
She has written hundreds of SEO-optimized blog posts.
Her blogs get hundreds of thousands of visitors.
When Google changed the algorithm and killed traffic for a bunch of sites, she learned Pinterest marketing and used it to add 70,000 visitors per month.
You’d think with skills like that she’d be at six figures minimum…
But she’s only making a couple thousand per month.
After digging a bit I figured out why…
She monetizes her blogs with ads. Ad revenue requires tons of traffic and doesn’t pay you all that well for the traffic you get.
She has a course on Pinterest marketing but the price is too low. I’d charge at least 5X what she priced it at. Probably 10.
She could take that same skill, create a high-ticket offer, and market it to people who’d pay big bucks for it like businesses and niche site owners who want to get more traffic.
She has lots of eyeballs and engagement, which means she’s good at creating value.
But she doesn’t have a premium offer and a way to convert that traffic, so she’s not capturing enough of the value she’s creating.
I helped her cook up a new high-ticket offer that will make her 10X the money for the same skill.
I gave her the Words to Dollars script she will use to convert more traffic.
She’s traveling right now, but when she launches her new offer toward the end of next month it will crush just because she tweaked a few things.
What about you though?
Does this apply to you even if you don’t have a ton of traffic?
Yes.
I’d bet my net worth you’re not making nearly as much as you deserve.
Take writers…
Most of them spend hours on an article that makes them $100 if they’re lucky.
There are companies out there that would pay $500 to $1,000 per article guaranteed. I know because that’s what they pay me.
They could craft an offer and sell it with their writing like I did when I converted a $6,000 client from Medium.
The post itself made $15 in ‘royalties’ but paid big on the back end.
You might have a skill you use at your job but there’s a cap to your income, like my student who’s a therapist but switched to high-ticket group coaching to make more money in less time.
Small changes can make a big impact.
Sometimes you need to tweak what you sell, like taking the same content in a $5 e-book and putting it into a $5,000 program.
Sometimes you need to change who you sell to, like pitching high-priced email marketing with custom pitches to ‘whale’ clients instead of fighting for scraps on upwork.
Sometimes your skills need a different vehicle, like using writing to land high ticket coaching or b2b service clients instead of writing content just to build an audience and make pennies on Medium.
It could be as simple as using your existing skills and turning them into a higher-ticket offer.
The moral of the story: You don’t need anything outside of you to make more money. You just need to get better at packaging what you already have.
This is the problem we solve in Words to Dollars.
We’ll turn existing skills, assets, and content into an extra $5,000 to $10,000 per month by changing your strategy.
You’ll get on a 1 on 1 call with me where I analyze the assets you already have and show you how to make 5 to 10x more money with them.
If you want the details, just email the word ‘skills’ to ayodejiawosika@gmail.com and I’ll send them over.
Mr. Ayodeji, thank you for this information. I'm only a couple weeks in Substack and just getting over sharing my voice (lifelong introvert). I'll be combing through your work for guidance. This is what I want to do when I grow up (I'm 51, retired cop). I also saw your interview with Kristina God. You're awesome, man.
I feel so much happiness that I found my favourite medium writer here on substack
He was the only writer and his only one article taught me the meaning of writing