I used to be the writing guy.
I was the one you came to if:
You wanted to be a prolific writer
You wanted to make money writing articles on Medium
You wanted to 'share your story,' write words you love, and maybe make a bit of cash in the process.
I was a writing coach because I was the writing guy.
It worked out beautifully.
I made $460,000 writing Medium articles and taught 1,000+ writers make their first $1
I made $100,000 writing books and helped people launch their author careers.
But at the beginning of 2024, I made a pivot.
I went from the writing guy to...
The monetization guy
The client landing guy
The $2,000 offer guy
I did this for a couple of reasons.
First reason → Writing alone wasn't enough anymore. When my Medium earnings dipped I realized I needed to create a real business to reach my income goals so I built a self-help coaching offer and created new writing courses.
I no longer advise others, you, to churn out articles on Medium because you literally can't make six figures per year with this model anymore.
Second reason → The people in my network who did 7 figures got there by learning to craft and sell offers that cost four to five figures. I also witnessed people go from $0 to $100K in less than 12 months using this model. I realized I needed to do the same if I wanted to hit $50K months. It worked.
Third reason → It's where the market is headed. Audiences & customers don't want $5 e-books and $49 fluffy courses with no value.
Low investments equal low success rates and mediocre results because the stakes just aren't high enough.
They want personalized support, guidance, and accountability, which comes with a higher price tag.
Would you go to a University that charged $49 in tuition?
People shell out $50,000 to $100,000 because they want an education that helps them get a high-paying job.
So now...instead of 'creating a course' that people impulse buy and never use I am building an online university that helps people build profitable businesses.
I wear many different hats now, but the outcome I focus on is the same:
I'm here to help you add an extra $5,000, $10,000, and eventually $20,000 per month to your business by crafting and selling offers for $2,000 minimum.
I'll show you how to build a business that makes high cash flow without needing to sacrifice all your time to do it.
The same content you'd put into a $49 course can turn into a group program where 10, 20, 30, 40, or even 100 people pay you $1,000 per month.
You give them some personalized support and time like 1 on 1s when they join.
After, you can meet with your entire group once a week for an hour and answer questions in a community for a few minutes each day.
Or if you have a service-based business like email marketing you have 5-10 clients that pay you $2,000 per month and the total time to fulfill each week per client is an hour or less.
The old model, the writing model, required you to churn out endless content to get lots of attention because you need tons of eyeballs when you're collecting tiny amounts of cash.
With this model, you can hit $10K per month with 1,000 followers or less.
If you like to write for fun and you're not really interested in building a six-figure business, stick with the writing model.
But if you want a business that has:
High cash flow → lots of money coming in each month.
Lower time requirements → because you don't have to write 30 articles per month just to make a few thousand bucks.
Use the monetization model, the offer model, and the client attraction model instead.
How can I learn more about this?